Name: Ride In Style Shop
Start: 2017-05-12T13:00:00-04:00
End: 2017-05-21T20:00:00-04:00
Location: 81 Hester St

Ride In Style Shop

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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Ride In Style POP-UP Shop

Bringing together indie brands producing distinctive items for the modern city cyclist for the first time all in one place. Featuring:

Po Campo Bike Bags

Lumos Helmets

Sawako Helmets

Superpedestrian Copenhagen Wheel

The Willary Women's Wear

Tigr Locks

Vespertine Reflectivewear

Bikie Girl Bloomers

#RideInStyle

Presented by Po Campo

May

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May

1:00PM

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8:00PM

Join Mailing List for Updates

Brands

PoCampo

Bike Bags

Bags that fit your life, Po Campo designs stylish and versatile bags for the active urban lifestyle integrating bike, travel and yoga functionality.

Lumos

Helmets

The ultimate helmet for city rides, Lumos is the world’s first smart bike helmet that beautifully

integrates lights, hard brake, turn signals, and helmet into a single cohesive whole.

Sawako

Helmets

Bridging the gap between fashion, utility, sport and safety, Sawako is a London-born, New

York-based luxury cycling accessory brand with helmets that are hand-finished, sexy and stylish.

Superpedestrian

Copenhagen Wheel

Focused on transforming urban mobility, the Copenhagen Wheel is the

ultimate riding companion that replaces the back wheel of almost any bike and offering 10x pedal power,

enhanced movement and self-diagnostic functionality.

The Willary

Women's Wear

A wardrobe that works, The Willary outfits and celebrates the do-it-all woman with core styles that

are stain and water resistant, limitlessly flexible and designed with ample pockets to tackle the day’s activities.

Tigr

Locks

Elegant bike security handcrafted in the USA, Tigr designs titanium locks that are secure, simple,

lightweight and easy to use.

Vespertine

Reflectivewear

A collision of reflective safety wear and style, Vespertine makes head-turning

reflective fashion in NYC for women and men using 3M Scotchlite material to incease visibility and complement

today’s dynamic lifestyles.

Bikie Girl Bloomers

Womens Wear

Smart clothing for women on a roll, Bikie Girl Bloomers designs shorts, tops, and skirts that

keep you stylish and comfortable both on and off the bike.

Events Calendar

Thurs. May 11

5pm

SNEAK PEEK

Media Preview Night

We invite media and bloggers to preview the Ride in Style Pop-Up Shop and to meet the designers before the shop opens to the public on the 12th.

Fri. May 12 6pm

party!

Opening Night Party

Snack, drink, mix and mingle with the 8 Ride in Style NYC brands at our Ride in Style Shop, 81 Hester St.

Sun. May 14 11am

ride

WE Bike NYC Cyclofemme Ride

Meet at our Ride in Style Shop (81 Hester St) to enjoy complimentary bagels and juice before heading out. The ride will depart from the shop and head to Greenpoint in Brooklyn, where we'll picnic in McCarren Park. Sign-up for the WE Bike NYC Cyclofemme ride here.

Sun. May 14 2pm

RIDE

Ride with Super Strength! Then enjoy a mimosa.

Ride a bike that makes you 10 times stronger! After you’ve flown down the street on the Copenhagen Wheel, join us for mimosas to reflect on your new-found strength. Hosted by Superpedestrian.

Tue. May 16 6:30 pm

Style

Bike-Friendly Hairstyles 101: DIY French Braid Tips & Tricks & Braid Bar

Is helmet hair a deterrent to you biking as much as you'd like? Braids are the perfect biking hairstyle because they fit under a helmet and still look good if a little messy or sweaty, but can be tricky to nail on your own. In this session, we'll teach you tips and tricks for braiding your own hair and give you other bike-friendly hairstyles ideas to try. Bring your own brush and elastics if you want to practice in the class.

Finish out National Bike to Work Week with a hairstyle that works with you instead of against you!

Taught by stylist Katy Pyle and sponsored by Po Campo.

Light refreshments will be served. RSVP on Facebook.

Wed. May 17 4pm

RIDE

Happy Hour Thrill Rides

Looking for a thrill ride after work? Join us for a happy hour you’ll never forget with the Copenhagen Wheel! Take the Wheel for an exhilarating ride and cap off the experience with a glass of champagne. Hosted by Superpedestrian.

Wed. May 17 8pm

Ride

Light Up the Night Ride with Time's Up

Deck yourself and your bike out in your favorite lights and reflective gear and meet at the shop at 8:00PM. We'll take a festive downtown tour of the city that never sleeps and finish back at the shop for refreshments and a Lumos Helmet give-away to one of the participants.

Sponsored by Vespertine Reflective Fashion, Lumos Helmets, and Time's Up, a NYC based environmental organization that promotes non-polluting transportation. http://times-up.org/

Meet at our Ride In Style Shop, 81 Hester St.

Thu. May 18 6:30 pm

STYLE

Making Your Ride a Runway: Vintage Cycling Style

Get ideas, inspiration, and tips about incorporating vintage style into your cycling look. Led by Zoë Beery. Hosted by Sawako.

Fri. May 19 6pm

Ride

Ride to "Bike Home from Work Party" - CANCELLED

The ride to TA's Bike Home from Work Party is cancelled but we're still going to be there! There will be a live DJ, plenty of exhibits and shops, and more to celebrate Bike Month and the Commuter Challenge. Right over the Manhattan Bridge - meet us there!

Sat. May 20 2pm

Ride

Queer Ride

For all LGBTQ riders and allies! Grab some friends and meet at the Ride in Style Shop (81 Hester St.) for a fun, adventurous after work ride. Sponsored by The Willary.

Sat. May 20 5pm

LEARN

Configuration Celebration! Configure your Wheel with some bubbly

For all riders who want to feel like superman or wonder woman – come with your bike and we'll help you configure your own Copenhagen Wheel. We'll have champagne to celebrate your new superpowers!

Sun. May 21 2pm

LEARN

Bike Commuting Made Easy

Have you thought about bike commuting, but aren’t sure how to go about it? Looking for tips and tricks to make your commutes easier? We’ll cover essential strategies to make getting around the city by bike your ticket to convenience, health, and happiness. Participants will receive tips on route-planning, safety, selecting gear & clothing, and a small guidebook to take home. Sponsored by Bikie Girl Bloomers.